Real World Net Investing Breaking the news, beating the market
My bosses at Dow Jones in the 1980s taught me this: If you move stocks you've broken news, because the price change proves you've found out something the market didn't know. If the stock stays up, or stays down, it means the new information is also true, which is even nicer.
In 2002, I told the market the Internet was turning around, and created the Real-World Net Index of profitable Web companies to help readers exploit the trend. It rose 71 percent in its first 12 months. From 2004 to 2007, my little portfolio, which I updated every six months to explain new Net trends and highlight emerging growth companies, beat every U.S. tech fund Morningstar tracks. When it comes to the Net industry, the 20 illustrates that I'm ahead of the pack consistently in identifying trends, and that I can translate news from abstract data into concrete explanations of a reader's world.
How did we do it? By my quick count 17 stocks doubled while members of the Web 20. AQuantive rose sevenfold. Digital River was almost a nine-bagger before falling back. Blue Nile quintupled. And Google obviously helped. That covered mistakes like betting on an InfoSpace revival, not dumping the execrable InPhonic fast enough, or dropping Amazon and Priceline before they surged in 2006 and 2007. The portfolio underperforms the Net industry when Net stocks are in favor, but is so much less volatile than major Net indexes that it beats them over time.
Bottom line: I did this over four years, including nearly 60 stocks, and the numbers are the numbers. It's no fluke. It shows a depth of knowledge of the Net industry that pretty much no other tech writer has.
Here's the first edition of the Web 20, and some of the follow-ups:
The first one: Please oh please compare it to Barron's Bubble Redux cover eight months later..Or Fortune's How to Invest in the New Net Boom (Carefully), which took them until 2006.
2004: Cool In a Market Firestorm. The August 2004 updates, broken out over a couple of different pieces for BW and BW Online, were where I added Google (remember when Google at $100 was controversial?), Provide Commerce (which rose 90% in year before being acquired), Blue Nile, Infosys, and AQuantive.This piece followed a 15-20 percent drop in Web indices, and rose 120 percent by 2007.
2006. Calling a downturn in the Web market right before a 15% drop in Internet stock indices. This story isn't such an amazing writing or reporting job. Instead, it shows a prospective employer that I stayed open-minded enough to spot and emphasize the short-term problems with my own thesis about the Net industry. This portfolio also rose nearly 50 percent by late 2007, so it was the kind of highly accurate, prescient coverage I usually deliver.